Transperth launches new passenger behaviour campaign

Transperth has launched the latest edition of its ongoing campaign to encourage respect and consideration among passengers.

This year’s campaign features a series of about 80 portraits of Transperth passengers. The photos were taken over six days at Perth and Perth Underground train stations, as well as the Roe Street and Fremantle bus stations.

Transperth spokesman David Hynes said the purpose of the campaign was to encourage passengers to be mindful of one another.

“This campaign is about asking passengers to take a moment to consider they are on a journey with hundreds of other people. Everyone is different, but we should all be afforded the same level of respect and consideration,” Mr Hynes said.

This is the fourth year Transperth has run a campaign targeting some of the behaviours commuters find most annoying.

“Previous iterations of the campaign  - called Two Hoots, as in ‘I give two hoots’ -involved a series of comic book-style posters, nursery rhyme books and cartoons.”

“It’s things like turning your headphones down, being polite and making way for other people that can really make the journey a lot easier for everyone.”

Thousands of the posters will soon begin appearing on more than 1300 Transperth buses, on trains and at station platforms.

“Each and every one of the people photographed, including our staff, are real people. They all have a story to tell,” Mr Hynes said.

Perth is not alone in running campaigns targeting behaviour on public transport.

“The London Underground recently ran a campaign that was very similar to our ‘Two Hoots’ campaign which featured poems about passenger etiquette.”