PTA in the Community
Because Transwa services hundreds of WA regional communities, and its operations are spread across thousands of square kilometres, the organisation has embraced modern technology to improve its level of customer service.
In the year under review, Transwa decided to upgrade its existing website to create a new look and feel for its internet presence.
The website had not been updated since 2008 and was due for an aesthetic refresh. It offers customers a Journey Planner function for booking travel on the Transwa train and road coach network, as well as providing a resource for information relating to fares, timetables, services, stations, research and announcements.
In re-launching the website, Transwa required the development of a modern, bold and fresh look, balanced with the simplicity expected of a government agency website. The design focuses on easy navigation while retaining strong content presentation.
The site makes good use of imagery to show what Transwa has to offer. In addressing the key user types and information areas, the site shows Transwa is an excellent choice of transport to the regional community, due to the facilities and comfort on offer.
Professional creative artists developed the sleek new design and PTA’s web content staff worked hard to deliver a result which aims to enhance the Transwa passenger’s experience.